LG OLED 77 inch 4K UHD HDR | Smart OLED77B16LA TV | ฮฑ7 Gen4 AI processor, 4K SELF-LIT OLED, Dolby Vision IQ and Dolby Atmos, Google Assistant & Alexa
- LG 4K SELF-LIT OLED for endless contrast and 100% colour accuracy
- 4K ฮฑ9 Gen4 AI processor for best picture and sound
- Dolby Vision IQ and Atmos for great movies and sports
- HDMI 2.1, VRR, HFR, Game Optimiser, powerful gaming
- Flicker-free and low-blue light for safer viewing
- 77.0-inch display; corded electric power supply; Wi-Fi; 2.2-channel surround sound
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Last Amazon price update was: March 25, 2025 1:55 pm
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Price per unit: £139.99 / Unit
Last updated on March 16, 2025 10:53 pm Details
LG OLED 77 inch 4K UHD HDR | Smart OLED77B16LA TV | ฮฑ7 Gen4 AI processor, 4K SELF-LIT OLED, Dolby Vision IQ and Dolby Atmos, Google Assistant & Alexa
Original price was: £199.99.£139.99Current price is: £139.99.
Description
LG Oled 77 inch 4K SELF-LIT OLED for endless contrast and 100% colour accuracy. 4K ฮฑ9 Gen4 AI processor for best picture and sound. Dolby Vision IQ and Atmos for great movies and sports. HDMI 2.1, VRR, HFR, Game Optimiser, powerful gaming.
See also: LG OLED B2 65″ 4K Smart TV
The LG OLED TV has sparked a lot of interest since its debut. Some think it will revolutionise the home entertainment sector and change the rules of the game. Others are sceptical, believing that the TV’s features and performance do not warrant its high price. Let’s have a look at the LG TV’s specifications and capabilities.
What is an OLED TV & why is unique?
OLED TV, or organic light-emitting diode television, is a display technology that makes use of OLEDs (OLED). The OLED screen relies on the organic material used in light-emitting diodes as the semiconductor material (LEDs). This results in an enhanced viewing experience with a brighter and clearer picture… Read more.
See also: LG Electronics 32LM630BPLA.AEK 32-Inch HD Ready Smart LED TV
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LG OLED C2 77" 4K Smart TV
- LG 4K SELF-LIT OLED evo for the most advanced OLED picture quality
- Designed for an outstanding gaming, movie and sport viewing experience
- HDMI 2.1 Spec, 0.1ms response time & low input lag for superfast gameplay
Last update was on: March 25, 2025 1:55 pm
£2,399.00
- LG 4K SELF-LIT OLED evo for the most advanced OLED picture quality
- Designed for an outstanding gaming, movie and sport viewing experience
- HDMI 2.1 Spec, 0.1ms response time & low input lag for superfast gameplay
- Dolby Vision IQ for true-to-life picture & Dolby Atmos for immersive sound
- Smart platform with Netflix, NOW, Disney+ and more
LG OLED B2 77" 4K Smart TV
- LG 4K SELF-LIT OLED for perfect contrast & 100% colour accuracy
- Built for an exceptional sport viewing experience with OLED Motion
- Uncompromised picture quality at any viewing angle
- Dolby Vision IQ for realistic picture & Dolby Atmos for immersive sound
Last update was on: March 25, 2025 1:55 pm
£1,799.00
- LG 4K SELF-LIT OLED for perfect contrast & 100% colour accuracy
- Built for an exceptional sport viewing experience with OLED Motion
- Uncompromised picture quality at any viewing angle
- Dolby Vision IQ for realistic picture & Dolby Atmos for immersive sound
- Smart platform with Netflix, NOW, Disney+ and more
LG OLED77C45LA 77 Inch OLED 4K Ultra HD Smart TV (SRP ยฃ2799)
Big daddy TV Comes with warranty Comes with 30 days money back Comes with free delivery Brand-new Cheers!!!!!!!
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£1,536.72
LG C4 77 inch OLED evo 4K HDR Smart TV (2024) - OLED77C44LA - REFURB-A
AMD FreeSync. Gaming technology: - Nvidia G-SYNC. Refresh rate: 120 Hz. Noise reduction: Yes. Motion rate: 120 Hz. Standard microwaves. Audio accessories. Microwaves with grill.
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£2,119.25
£3,299.00
LG Gaming Monitor 27 inch UltraGear FHD IPS Monitor 180Hz 1ms DP & HDMI FreeSync
Product Line: LG UltraGear. NVIDIA G-SYNC Compatible, AMD FreeSync reduces screen tearing and stuttering for a smoother gaming experience. LG 27 Gaming Monitor OLED Monitor ...
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£139.99
£199.99
£1,525.00
LG OLED C2 77" 4K Smart TV, LG
Price: £2,399.00
as of March 25, 2025 1:55 pm
as of March 25, 2025 1:55 pm
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Price History
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| Current Price | £2,399.00 | March 25, 2025 |
| Highest Price | £2,399.00 | January 4, 2025 |
| Lowest Price | £1,999.00 | February 13, 2025 |
Since January 4, 2025
Last price changes
| £2,399.00 | February 28, 2025 |
| £1,999.00 | February 13, 2025 |
| £2,399.00 | January 4, 2025 |
LG OLED B2 77" 4K Smart TV, LG
Price: £1,799.00
as of March 25, 2025 1:55 pm
as of March 25, 2025 1:55 pm
BUY NOW
Amazon.co.uk
Wait For A Price Drop
Price History
Statistics
| Current Price | £1,799.00 | March 25, 2025 |
| Highest Price | £1,799.00 | January 29, 2025 |
| Lowest Price | £1,799.00 | January 29, 2025 |
Since January 29, 2025
Last price changes
| £1,799.00 | January 29, 2025 |
Additional information
Specification: LG OLED 77 inch 4K UHD HDR | Smart OLED77B16LA TV | ฮฑ7 Gen4 AI processor, 4K SELF-LIT OLED, Dolby Vision IQ and Dolby Atmos, Google Assistant & Alexa
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Reviews (7)
7 reviews for LG OLED 77 inch 4K UHD HDR | Smart OLED77B16LA TV | ฮฑ7 Gen4 AI processor, 4K SELF-LIT OLED, Dolby Vision IQ and Dolby Atmos, Google Assistant & Alexa
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Nick b –
The media could not be loaded.
ย Brought this for use with my ps5 and watching films. And omg so pleased I did.
Yeah it seems a lot of money, but for the use and pleasure it’s definitely worth the money.
George Mitchell –
The tv is as we expected in every aspect.
Newager –
This is an incredible Tv for picture and sound, set up is easy and there is a mass of info on the web to help you find the right settings for your room. I read that OLED tvโs are not that bright but I had to turn the brightness down from the standard recommendation.
The picture detail and quality are โimmersiveโ, you feel part of the action and I can see why some experts recommend getting the biggest size possible. The sound is excellent with clear dialogue and while a soundbar may help the immersive cinema experience I am happy with how it is. The pointer on the magic remote needs constant realignment with the control as it does not keep in a straight line which is annoying and time consuming.
I was concerned about burn-in but apparently the problem has been reduced. There is a screen saver and an OLED Panel Care setting that includes pixel cleaning, screen move, and adjust logo brightness. For details read โHow to manage burn-in and image retention on your OLED TVโ on Trusted…
O. Z. –
I have owned various LED LCD TVs over the years but this is my first entry to the world of OLED thanks to the C1. OLED sets have universal praise due to their rich picture quality, deep blacks and excellent contrast ratio, owing to the fact each individual pixel is controlled by the panel. From a purely technical perspective, the C1 does not disappoint. But the UI and risk of burn-in prevent me from giving 5 stars.
DESIGN: The TV features a minimal outer bezel and the actual panel itself is thin at the upper half. The C1 looks very sleek, and the metal base supports the TV well without any fear of accidental movement.
PICTURE: Blacks are black! The excellent contrast ratio makes images pop, and colours are rich. I have compared the picture quality to my existing Sony XH90 LED LCD, and the C1 55 is superior in every way. HDR performance is fantastic, delivering bright colours and punchy highlights. You will not be disappointed with 4K content. However, the out of the box settings are…
Manish Joshi –
Product was damaged
Richard –
Wonderful replacement for my old Sony which continues to serve me well now in my bedroom!
If you love to game and watch movies like me this Oled can’t be beaten
Michael Thompson –
This TV certainly offers excellent picture fidelity and surprisingly good sound quality, along with an array of cutting edge features such as four HDMI 2.1 ports. The performance of the TV and remote itself is excellent.
Unfortunately the overall user experience is well below expectations. The WebOS 6.0 interface offers next to no customisation on the home screen which operates as a billboard for LG. Furthermore it is somewhat laggy in comparision to my Nvidia Shield (android tv). The user settings app is slow to load and offers a baffling maze of settings, tech lovers might enjoy but I suspect frustrating for others.
The biggest issue I have with the user experience is the plethora of advertising methods as utilised by LG. The home screen offers a whole banner section in the middle of the screen which LG refer to as trending, which cannot be customised away. Additionally each day I turn on the television I’m greeted with system notification popups which LG use for advertising,…