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Sony Bravia KDL43WF663 43-Inch Full HD HDR Smart TV with Freeview Play, Black

(5 customer reviews)
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  • HDR – Brilliant highlights, superb textures – HDR retains detail in the brightest and darkest circumstances in PS4 games and Netflix titles for a more dynamic and realistic picture.
  • The X-Reality PRO upscaling engine eliminates noise and enhances detail.
  • Smarter TV: YouTube and popular apps on the big screen.
  • Motionflow XR—Smooth action Motionflow XR guarantees smooth motion.
  • HDD Recording: Record your favourite shows using a USB hard drive on your TV.

£90.00

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Sony Bravia KDL43WF663 43-Inch Full HD HDR Smart TV with Freeview Play, Black
Sony Bravia KDL43WF663 43-Inch Full HD HDR Smart TV with Freeview Play, Black

Description

Sony Bravia KDL43WF663 43 Inch: A Full HD HDR Smart TV with Freeview Play

Design and Specs

The Sony Bravia KDL43WF663 43 Inch with Freeview Play. It has a sleek and elegant design with a thin bezel and a black frame. It also has a flexible stand that can be adjusted to fit your space.

The Sony Bravia has a full HD 1080p resolution that delivers clear and vibrant colours. It also has a Motionflow XR 400 Hz technology that reduces blur and judder in fast-moving scenes. It supports various HDR formats, such as HDR10 and HLG.

The Sony Bravia 43″ has two HDMI ports, two USB ports, an optical audio output, and more. It can connect to various devices, such as game consoles, sound bars, and streaming sticks. It also has a built-in Freeview Play tuner that gives you access to over 70 channels and catch-up services.

Features and Functions

The Sony Bravia KDL43WF663 43 Inch runs on the Linux smart TV platform, which has a user-friendly interface and various apps and services. It also supports the new Magic Remote Control, which has a point-and-click function, a scroll wheel, a voice control button, and dedicated buttons for Netflix, Prime Video, Disney+, and LG Channels.

The Sony Bravia KDL43WF663 43 Inch also has various features and functions that enhance your viewing experience, such as:

  • X-Reality PRO: A picture enhancement technology that improves the sharpness, detail, colour, and contrast of the image.
  • ClearAudio+: A sound enhancement technology that optimises sound quality for clear and immersive audio.
  • S-Force Front Surround: A surround sound technology that creates a realistic and immersive sound field.
  • Dolby Digital Plus: A surround sound format that delivers high-quality audio for streaming and broadcast content.
  • Screen Mirroring: A feature that lets you mirror your smartphone or tablet screen on the TV for easy sharing of photos, videos, and more.
  • Photo Sharing Plus: A feature that lets you share photos and videos with up to 10 devices on the same network.

The Sony Bravia KDL43WF663 43 Inch also supports various online services and entertainment options, such as Google Assistant, Amazon Alexa, Apple AirPlay 2, Apple HomeKit, Netflix, YouTube, Spotify, and more. It can also connect with other devices via Bluetooth or Wi-Fi.

Price and Availability

The Sony Bravia KDL43WF663 43 Inch is available in the UK for various prices depending on the retailer. For example:

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The Sony Bravia KDL43WF663 43 Inch is in moderate demand and often in stock due to its affordable price and popular brand. However, you can check the availability of the TV on various websites such as Stock Informer UK or Sony Stock UK.

Conclusion

The Sony Bravia 43 Inch is a full HD HDR smart TV with Freeview Play. It has a sleek and elegant design and a full HD resolution that delivers clear and vibrant colours. It also has various features and functions that enhance your viewing experience. Whether you are watching movies, sports, games, or streaming services, the Sony Bravia KDL43WF663 43 Inch will deliver an enjoyable performance. If you are looking for a full HD smart TV that can do it all in a medium size, the Sony Bravia KDL43WF663 43 Smart HDR Led TV might be the one for you.

Additional information

Specification: Sony Bravia KDL43WF663 43-Inch Full HD HDR Smart TV with Freeview Play, Black

Batteries

2 AAA batteries required. (included)

Is Discontinued By Manufacturer

No

Product Dimensions

26.8 x 97.4 x 62.8 cm, 8.2 Kilograms

Date First Available

1 April 2018

Manufacturer

Item model number

KDL43WF663BU

Country of origin

Slovakia

Sony Bravia KDL43WF663 43-Inch Full HD HDR Smart TV with Freeview Play, Black Videos

Price History

-

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Reviews (5)

5 reviews for Sony Bravia KDL43WF663 43-Inch Full HD HDR Smart TV with Freeview Play, Black

4.2 out of 5
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  1. desmondo

    Our old Panasonic gave up the ghost so tried a Sony for a change. Super picture, easy to set up if you follow the book. But the tuner is a pain. Whichever region option I choose, it will only allow me to tune to Belmont, the weaker of the two signals we can receive here so BBC 1 picture breaks up and the only remedy is to manually replace it with the BBC East version. But worse is that HD can only be tuned from Belmont. It makes no sense. The only workaround is to use our old Panasonic HD tuner which has no problem at all finding the best quality signals. It’s a pity because the TV is in all other respects a lovely set that would otherwise deserve 5 stars. The tuner issue may not affect other areas of the country as much but I would advise checking in a reputable shop that sells Sony before purchasing this TV.

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  2. Saul Pinhas

    I’d decided to upgrade my TV 5 months ago, having enjoyed a SPNY Bravia since 2003. I imagined I’d be able to link the new TV to my analogue sound system. But becasue SONY was more expensive I bought an LG. Over a period of several weeks, trying all sorts of sound bars, HDMI converters and hours on the phone with LG UK, it merged that there was a technical fault with the TV. Amazon very generously allowed me return the LG and I bought the SONY Bravia. After one call to SNY UK I linked my excellent WAVEMASTER sound system simply and immediately and I’m delighted with the TV’s performance.

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  3. Reza A.

    Giving this a 3 star rating cause I think something wrong with my set otherwise a great tv. So frustrating, kept switching off and on in HDMI format playing games. I tried all the usual settings like sleep timer, HDMI setting, everyting…but no every time I pay FIFA it switches off. Can’t keep it even though I really like it. I have the 49inch which I have yet to try as it needs a bracket, hoping its not going to be the same!

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  4. gary alner

    Always had Sony bravia tv’s and they have always impressed me with the overall quality and durability, a 36 inch one I bought 10 years ago is still working well in a spare bedroom.

    This latest addition was easy to set up and the picture quality is great. It also works well with our old Sony sound bar so the sound is also great. Best of all this new 43 inch tv takes up less room than the old 40 inch due to the slim bezel. All in all I don’t think I could have bought better for the price I paid.

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  5. Have you seen the Jack-in-the-Green?

    Brilliant sound quality and picture quality. You can tweak the settings too. It also has power saving modes. If you have a USB stick or drive that is larger than 32GB, you can also use this TV as a video-recorder. It also has built-in Youtube and Netflix apps. Unfortunately, I find the Youtube app very unreliable and videos often won’t play, but this might be an issue with my network router’s malware-protection rather than the TV. The user interface isn’t amazingly responsive, but it’s good enough and fairly intuitive. The interface for making and browsing recordings could be a little clearer and and more prominent.

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    Sony BRAVIA | KD-43X75WL | LED | 4K HDR | Google TV | ECO PACK | BRAVIA CORE | Narrow Bezel Design, Sony

    Price: £399.00
    as of February 1, 2026 10:25 pm
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    Price History

    Statistics

    Current Price £399.00 February 1, 2026
    Highest Price £699.00 October 9, 2025
    Lowest Price £399.00 August 25, 2025
    Since August 25, 2025

    Last price changes

    £399.00 November 8, 2025
    £463.23 October 29, 2025
    £452.82 October 24, 2025
    £426.54 October 19, 2025
    £699.00 October 9, 2025
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